5/13/2023 0 Comments Brave rewards tokens![]() ![]() ![]() Out of this budget, a small portion is distributed to advertisers, while 70% is distributed to users - whereas the intermediaries that typically drive up advertising costs are cut out of the equation to improve cost-efficiency.īasic Attention Token launched in 2017 following one of the fastest sell-out initial coin offerings (ICOs) of all time, with the platform raising a total of $35 million in under a minute. Advertisers pay for their advertising campaigns in BAT tokens. The Basic Attention Token itself is the unit of reward in this advertising ecosystem, and is exchanged between advertisers, publishers and users. On the other hand, advertisers can deliver targeted ads to maximize engagement and cut down losses due to ad fraud and abuse. This experience is delivered through the Brave Browser, where users can watch privacy-preserving adverts and receive BAT rewards for doing so. To learn more about this project, check out our deep dive of Basic Attention Token. Integrating BAT into a mobile application will be akin to integrating Google's AdMob, and will allow developers to monetize their applications by displaying advertisements to users. Developers will be able to integrate BAT into their applications using a to-be-released BAT source development kit (SDK).
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